About Us

5paisa is a One stop Online shop for all your investment & insurance requirements. We help you choose the right insurance plans for you and your family by comparing features and pricing of plans across many Insurers.

5paisa is powered by IIFL, a leading financial services company in India, promoted by first generation entrepreneurs. We have a diversified business model that includes credit and finance, wealth management, financial product distribution, asset management, capital market advisory and investment banking.

IIFL Group has been engaged in insurance products distribution for over 13 years.

India Infoline Insurance Brokers Ltd. (IIIBL), a registered direct broker, with IRDA from November 27, 2008, is a 100% subsidiary of IIFL Holdings Limited.

We have a largely retail focussed model, servicing over 2 million customers, including several first-time customers for mutual funds, insurance and consumer credit. This has been achieved due to our extensive distribution reach of close to 4,000 business locations and also innovative methods like seminar sales and use of mobile vans for marketing in smaller areas.

We are a leader in distribution of life insurance non-bank entities and remain a leading player in both, retail and institutional space.